Your passion is not enough to start a business
Published on: 20/01/2026
Passion can fuel the work, but demand is what keeps the lights on
Entrepreneurship

Passion can fuel the work, but demand is what keeps the lights on

Most people believe starting a business begins with an LLC, a logo, or a website. Those things can matter, but they are not where entrepreneurship starts.

If you’ve been in these YouTube business streets for any amount of time, you’ve probably come across Myron Golden. He’s a business coach, speaker, and author, and he’s built a reputation on one core message:

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